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WorldWide Electric Welcomes Michael Proffitt, Vice President of Business Development

Apr 13, 2021

michael proffitt
Michael Proffitt, Vice President of Business Development

Rochester, NY – WorldWide Electric is pleased to announce the addition of Michael Proffitt. Michael joined the team as Vice President of Business Development in January 2021. Previously, Michael was a Founding Partner, Principal, and CEO of Advanced Compliance Solutions, a customer-centric provider of compliance testing and certification services for electronic products. When TÜV SÜD America acquired Advanced Compliance Solutions in 2017, Michael became Director of Service Line Operations. Earlier in his career, Michael spent many years with Siemens and obtained a diverse range of experience in Operations and Marketing in the Industrial Controls Business Unit, OEM Sales, and Channel Management. A native and current resident of the Atlanta metropolitan area, Michael earned an MBA in Finance from Georgia State University and a Bachelor of Arts degree in English from the University of Georgia.

As Vice President of Business Development, Michael is tasked with strengthening WorldWide Electric’s Motor Controls and Specialty Products businesses. He will focus on continuing to cultivate the customer-centric approach that has earned and retained WorldWide Electric’s strong and loyal customer base. Michael describes WorldWide Electric’s commitment to customer service as being “in the company’s DNA.” He plans to build on that commitment by improving product selection, customer support tools, and sales processes in the Motor Controls division while also promoting accessibility of technical support services. Michael’s work will contribute to WorldWide Electric’s objective of consistently exceeding customer expectations to make working with WorldWide Electric easy, convenient, and smart.

Reflecting on his first few months with WorldWide Electric, Michael already recognizes the people as the company’s greatest asset. When describing the employee culture, Michael said, “The team is completely aligned around a common goal of being the best in our market at delivering solutions to our customers.  I am pleasantly surprised at how focused we are on exceeding our customer’s expectations in the area of service. This company is best in class.”

WorldWide Electric Corporation is a leading manufacturer and importer of electric motors, motor controls, and gear reducers as well as the exclusive master distributor of Hyundai Electric’s low-voltage motors and drives. WorldWide Electric’s motor controls selection includes chassis and enclosed variable frequency drives and soft starters, across the line starters, contactors, overload relays, pilot devices, and heavy duty disconnect switches. These products are backed by basic programming, troubleshooting and 24/7 emergency breakdown support from WorldWide Electric’s team of highly qualified technical support associates. All stock products ship fast, with same-day shipping available, from six regional US warehouses.